Marketability

Marketing for Nations Racing LLC will be headed by Company President, Terry Peters, an experienced corporate marketing/sales executive, along with Fred Warner, who has more than 20 years experience in the Indian gaming industry and John Harrington, who has been involved in all aspects of Indian gaming and marketing for more than 20 years.
 
Representative dedicated sports celebrities include Derrike Cope – former Daytona 500 winner and current NASCAR Nextel Cup driver with over 25 years experience in professional auto racing and 13-year NFL veteran, Kelvin Martin, former wide receiver with the Super Bowl XXVII Champion Dallas Cowboys.

Racing is everywhere. Its fans use every medium they can to seek out more information about their favorite team or driver. On television, in print, on the radio, on the internet—hours are spent following NASCAR and Indy racing. The mainstream media are covering NASCAR like never before. America’s leading networks are in for the long haul, as they have made significant investments in broadcast technology and tune-in promotions creating value for NASCAR sponsors. Because passionate NASCAR fans spend nearly 9 hours a week following their favorite sport, the ability to reach them off track is almost as easy as on track.

• 75 Million avid NASCAR fans
• 38 Weeks of Nextel Cup racing
• 25 weeks of NASCAR Craftsman
• Truck Series racing, and 14 weeks of Menards Infinity Pro racing
• NASCAR related merchandise grossed over $1 Billion in sales last year
• “Superbowl Like” attendance and atmosphere at each event
  
• Drive traffic to gaming centers resorts before and after racing events
• Create exposure through NASCAR’s driving for diversity program
• Acquire national media attention
• Average income boost to local economy of $70 Million per race week event

One third of the US adult population are NASCAR fans. They are passionate about the sport with nearly half attending NASCAR races in the past year. They are middle class with desirable demographics. They strongly support the retailers and sponsors who participate with NASCAR. Seventy eight percent (78%) are between the ages of 18-54, the most desirable market for retailers and gaming centers. One telling example of brand loyalty: NASCAR Barbie was Mattel’s hottest collectible Barbie Doll in recent history. More than one million were sold, generating approximately $50 Million in revenue. Click here to contact us.